Celebrating Trailblazers in Travel – South Africa
In South Africa, a dynamic cohort of women is reshaping the travel and tourism landscape. As champions of sustainability, innovation, and community empowerment, these trailblazers are driving significant change. This post highlights the contributions of notable female figures in the South African travel industry from 2021 to 2024.
1. Monique Swart – Founder of African Business Travel Association
Monique Swart has been pivotal in promoting and developing business travel throughout Africa. Under her leadership, ABTA has provided a valuable platform for education, networking, and advocacy, supporting the professional growth of countless women in the industry.
2. Patricia de Lille – Minister of Tourism
Patricia de Lille has been a prominent figure in South African politics and governance, known for her leadership and commitment to public service. As the Minister of Tourism, she played a crucial role in revitalizing South Africa’s tourism sector, particularly after challenges posed by the global pandemic. Under her guidance, the Ministry has focused on promoting sustainable tourism practices, enhancing infrastructure, and ensuring that tourism benefits are equitably distributed among all communities. Patricia’s work emphasizes the importance of inclusive growth and the empowerment of women in the tourism industry.
3. Velma Corcoran – Regional Lead for Africa, Middle East & Turkey at Airbnb
Velma Corcoran is a significant figure in the tourism industry, serving as the Regional Lead for Africa, Middle East, and Turkey at Airbnb. With extensive experience in digital marketing and strategic leadership, Velma has been instrumental in growing Airbnb’s presence in the region. Her work focuses on promoting local experiences and unique accommodations, helping to diversify tourism offerings and support small businesses. Velma is an advocate for sustainable tourism and works towards empowering women and underrepresented groups within the travel sector.
4. Nombulelo Guliwe – CEO of South African Tourism
Nombulelo Guliwe is the new CEO of South African Tourism, a role in which she has taken on the responsibility of steering the organization towards greater achievements in promoting the country’s diverse attractions both locally and globally. Under her leadership, South African Tourism focuses on sustainable practices, inclusive marketing strategies, and initiatives that aim to rejuvenate the tourism sector. Nombulelo’s vision for the future includes not only boosting tourism numbers but also ensuring that the benefits of tourism are felt by all South Africans, particularly women and underrepresented groups.
5. Lindiwe Sangweni-Siddo – Chief Operating Officer, City Lodge Hotel Group
Lindiwe Sangweni-Siddo is the Chief Operating Officer of the City Lodge Hotel Group, one of South Africa’s leading hotel chains. With extensive experience in the hospitality industry, Lindiwe has been at the forefront of implementing sustainable practices within the hotel group. She has overseen initiatives that focus on reducing the environmental impact of hotel operations, promoting local sourcing, and enhancing guest experiences through eco-friendly options. Lindiwe’s leadership is marked by her commitment to inclusivity and promoting the career growth of women in the hospitality sector.
6. Vimbai Masiyiwa – Co-founder & CEO, Batoka Hospitality
Vimbai Masiyiwa co-founded Batoka Hospitality, a luxury hospitality company that focuses on creating unique travel experiences in Southern Africa. Under her leadership, Batoka Hospitality has not only expanded its portfolio of exclusive lodges but also prioritized sustainable tourism practices. Masiyiwa’s vision includes empowering local communities through responsible tourism and creating opportunities for women in the hospitality industry.
These women, with their diverse approaches and steadfast dedication, are crafting a more inclusive and innovative travel industry in South Africa. They serve as beacons of empowerment, showcasing how leadership can create transformative experiences and positive community impacts.
Support local, women-led tourism on your next adventure in South Africa! By choosing businesses that promote gender equality and sustainability, you contribute to a more equitable tourism industry. Celebrate the spirit of these trailblazers by exploring the rich tapestry of South African culture and nature.
